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Next-Generation Legal Practice
Welcome and First Steps
Message From Margaret
Pre-Programme Instructions
The Empathic Mindset
Understanding Power Archetypes
Next-Generation Legal Practice Masterclass
Programme Overview
Your First Steps (16:39)
Introduction to Empathy-Based Branding (81:39)
Module 1 | Clarifying Your Social Purpose
Module 1 Overview
Self Empathy Part 1 | Uncovering Your Why | Wisdom of the Pearl | Brand Anchor (99:55)
Self Empathy Part 1 - Articulating Your Social Purpose (9:56)
Self Empathy Part 2 | Sabotage Busting | Brand Resilience (53:50)
Improving Your ISC Quotient
Your Module 1 Assignments
Module 1 Bonus Lecture on Power (38:45)
Module 2 | Defining Your Legal Niche
Module 2 Overview : Getting Clear On Your Niche
Introduction to the Meta-Legal Marketing System (10:42)
Your Expert Lawyer Archetype (12:42)
Identifying & Mastering Your Niche (Social Empathy Part 1) (28:26)
Your Module 2 Assignments (19:03)
Module 3 | Developing Your Brand Archetype
Module 3 : Overview - Developing Your Expert Lawyer Brand Archetype (13:01)
Introducing Brand DNA and Archetypes Primer (26:25)
The Innermost Wheel Exercise Part 1 (10:29)
The Innermost Wheel Exercise Part 2
Your Module 3 Assignments
Module 4 | Identifying Your Ideal Clients & Designing Your Product
Module 4 Overview | Identifying Your Ideal Clients & How You Serve Them (Social Empathy Part 2) (20:55)
The Three Vs of Client Generation (27:42)
Niche Insight Canvas (Parts A, B, C, D)
The Paradigm Shifts
The Ladder Tool by Anne Miltenberg
Values Cheatsheet by Anne Miltenberg
Creating Your Offer - Applying C.U.R.E (29:00)
Your Module 4 Assignments
Module 5 | Leveraging Partnerships to Improve Positioning
Module 5 Overview (13:33)
The Global Agenda | Making the Link
Introducing the P.I.C.S(TM) Stakeholder Analysis Tool (21:15)
NGLP Partnership Letter Formula
Your Module 5 Assignments
Module 6 | Launching Your Brand As a System & 12 Month Marketing Plan
Module 6 Overview
Communicating Your Brand | Part 1 | Your Unique Selling Proposition
Communicating Your Brand | Part 2 | THE PLATINUM RULE (8:24)
Communicating Your Brand I Part 3 | YOUR STORY FILTER | I.N.C (13:53)
Communicating Your Brand | Part 4 | THE P.I.V.O.T. FRAME (15:47)
Communicating Your Brand | Part 5 | D.I.T.S.Y MODEL (6:55)
Communicating Your Brand | Part 6 | Selecting Your Media Channel
Website Development | Part 1 | Your First Instructions
Website Development | Part 2 | Your SITE MAP
Website Development | Part 3 | Logistics (3:56)
Modules 7 and 8 | Website Development & Brand Launch
YOUR BRAND LAUNCH | THE FIRST 90 DAYS
YOUR CLIENT ATTRACTOR | DEVELOPING YOUR LEAD MAGNET
Your 1-PAGE MARKETING PLAN : THE META-LEGAL STRATEGY APPLIED
12 MONTH CONTENT MARKETING PLAN
BONUS OFFERS
Some Gifts for You
Values Cheatsheet by Anne Miltenberg
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